Hello r2.ly, our new URL shortener
Tue, Jul 31, 2012 at 8:13 PM by Dave Winer.
My tweets will now use a shorter domain -- r2.ly.
I still love the name Blork, it was fun while this stuff was in development. Now we've got quite a few people running servers, and posting links that are fairly visible. It's better if the name corresponds to the product they're using. Radio2 and River2 --> r2.ly.
And r2.ly is shorter than blork.ly.
So goodbye my friend Blork -- for now! :-)