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		<title>What if Feedburner closes?</title>
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		<outline created="Fri, 03 Aug 2012 13:11:36 GMT" pgfnum="15383" text="A bunch of people sent me links to this &lt;a href=&quot;http://thewayoftheweb.net/2012/08/is-feedburner-about-to-be-closed-by-google/&quot;&gt;piece&lt;/a&gt; that asks if Feedburner is about to be closed by Google. My guess is that Feedburner is probably not closing now. It sounds like they're shutting down some communication channels they weren't using, and pulling back from a business model that wasn't making money."></outline>
		<outline created="Fri, 03 Aug 2012 13:25:04 GMT" pgfnum="11389" text="But what if they &lt;i&gt;are&lt;/i&gt; shutting down Feedburner? This is something you should think about. Google people give me grief when ever I mention that it might not be the best idea for people to centralize their feeds this way. And they're entitled to their point of view, but I'm pretty sure I'm right about this one. It wasn't a very good idea. The fact that Google is pulling back from the service, and that is unquestionable, is evidence of that. "></outline>
		<outline created="Fri, 03 Aug 2012 13:13:20 GMT" pgfnum="15386" text="What can you do, and what can Google do to make a transition easier?"></outline>
		<outline created="Fri, 03 Aug 2012 13:13:31 GMT" pgfnum="15387" text="1. Google can use the &lt;a href=&quot;http://en.wikipedia.org/wiki/HTTP_301&quot;&gt;redirection&lt;/a&gt; facilities built into the web to send traffic to the Feedburner version of your feed back to its original location. That way people can keep publishing their feed contents and the subscribers will continue to receive updates. It's crucial that the connection between publishers and subscribers be preserved."></outline>
		<outline created="Fri, 03 Aug 2012 13:16:23 GMT" pgfnum="15388" text="2. You can use the &lt;a href=&quot;http://support.google.com/feedburner/answer/79586/&quot;&gt;facility&lt;/a&gt; that Google provides to map a CNAME to your feed, so that if Google shuts down Feedburner, you can point that name at your main server, and your feed could continue to be accessed even if Google does not provide a redirect."></outline>
		<outline created="Fri, 03 Aug 2012 13:18:19 GMT" pgfnum="11388" text="If you have any questions, post them here. If I can't answer them I'll try to find the answer."></outline>
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